By: Eddie Makuch
[UPDATE] Following the publication of this story, Sony confirmed the God of War: Ascension Super Bowl ad. It will air online and not on TV during the game on Sunday evening. It was produced by Imaginary Forces and will feature a special rendition of Ellie Goulding‘s “Hanging On.”
The original story follows below
Kratos may be at the Super Bowl this weekend. Sony has released a live-action teaser for a God of War: Ascension Super Bowl XLVII advertisement that will reportedly run during Sunday’s big game. This follows a previous teaser from earlier this week, which includes the same imagery.
According to a Bloomberg report, the price for a 30-second advertisement during Super Bowl XLVII is a record $3.8 million, up 7.1 percent from last year. More than 110 million viewers are expected to tune in to Super Bowl XLVII, which airs Sunday night on GameSpot parent company CBS and online.
If Sony is indeed planning a Super Bowl ad, it will not be the first game company to shell out big bucks for the big game. In 2010, Electronic Arts purchased a 30-second ad for Dante’s Inferno. Ad rates that year ranged from $2.5 million to $2.8 million.
God of War: Ascension is a prequel to the original trilogy that will tell Kratos’ origin story. It is due out March 12, 2013 exclusively for PlayStation 3, and includes a series-first multiplayer mode.