Activision on its “appetite for risk”

By: Eddie Makuch Activision Publishing CEO Eric Hirshberg has responded to claims that the company is relying too heavily on first-person shooter games, namely the Call of Duty series and Bungie’s upcoming Destiny . Speaking with CVG , Hirshberg said the company’s portfolio is diversified, referencing the Skylanders series as an example. He pointed out that the franchise did not exist 18 months ago and … Continue reading Activision on its “appetite for risk”