Activision on its “appetite for risk”

By: Eddie Makuch Activision Publishing CEO Eric Hirshberg has responded to claims that the company is relying too heavily on first-person shooter games, namely the Call of Duty series and Bungie’s upcoming Destiny . Speaking with CVG , Hirshberg said the company’s portfolio is diversified, referencing the Skylanders series as an example. He pointed out that the franchise did not exist 18 months ago and … Continue reading Activision on its “appetite for risk”

Skylanders coming to Kindle Fire with in-app purchases

By: Eddie Makuch Activision’s Skylanders toy/game series is coming to Amazon’s Kindle Fire tablet line with in-game purchases. The publisher announced today that Skylanders Cloud Patrol will be released on the just-revealed Kindle Fire HD, as well as the first-generation Kindle Fire, with users able to make a real-world Skylanders toy purchase without exiting the game. Users who purchase physical Skylanders toys in-app will unlock … Continue reading Skylanders coming to Kindle Fire with in-app purchases