EA: We will die without new IP
By: Eddie Makuch Electronic Arts has drawn criticism for relying too heavily on its existing franchises, but according to EA Games executive Patrick Soderlund, new IP is the lifeblood of the company. “There’s nothing that we’ve announced, but we are absolutely working all the time on new IPs,” Soderlund told MCV. “To me, the day we stop doing new IP is the day we put … Continue reading EA: We will die without new IP

