EA: Digital will outsell boxed soon

By: Eddie Makuch

electronicarts_46614_screenThe lion’s share of Electronic Arts’ revenue will stem from digital products in the coming years, company CEO Peter Moore told Reuters in a new interview. The executive said the firm will increase digital revenues to surpass its boxed gaming business by looking to Internet-based and mobile device games.

"There will come a point, whether it is two or three years from now, when we say, ‘We are doing more in digital media now than we are in physical media,’ and it’s clearly … not far away," Moore said, mentioning EA’s record $1.2 billion in digital receipts for its latest fiscal year.

Moore said EA has 41 social mobile and free-to-play games "on the slate," and potentially has additional games in the development pipeline that have not yet been announced.

Elsewhere in the interview, Moore claimed that investor confidence in EA is returning.

"Investors are starting to understand our strategy, are starting to see light at the end of tunnel, starting to see growth rates in the areas we have invested in and in the industry as a whole starting to attract attention again," he said.

Lastly, Moore made clear that gamers who enjoy physical products will always have that more traditional optional available to them.

"We will never abandon physical media," he said. "As long as the consumer wants to buy something on a disc, we will be there to offer it."

Source: GameSpot

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