On April 30, Visit Korea Committee reported that Big Bang would appear in the 2012 public campaign advertisement to warmly greet foreigners, titled “Let’s Say Hello First!”
This public campaign advertisement was created in order to improve the image of Korea by warmly greeting foreigners with smiles as over ten million foreigners are visiting Korea nowadays.
In the advertisement, which was shot at Gwanghwamun Square, Big Bang sing a campaign song about how to say hello in different languages.
Han Kyung Ah, the director of the marketing department of the committee, says,“Big Bang is a popular singing group that has a friendly image, so they fit to the concept of this campaign perfectly. Through the campaign, we hope more people can warmly greet the foreigners so that they feel more friendly toward Korea.”
The public campaign advertisement will start airing on national and cable TV channels early in May. It will also be seen in newspapers and other various different media.