By: Eric Eisenberg
When it came to creating brand recognition, Summit Entertainment really nailed it with the Twilight franchise. When the sequels were being produced they didn’t simply call them Eclipse or New Moon, but rather extended the title but putting The Twilight Saga: in front of it. Needless to say, it’s been expected that Lionsgate would be doing the same thing with their Hunger Games series. Because many wouldn’t recognize the connection between the first movie and the sequel,Catching Fire, the studio has made an alteration to the name of Suzanne Collins’ second novel.
Lionsgate has announced that the official title for Catching Fire is now The Hunger Games: Catching Fire. The film is expected to begin production this fall, with stars Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth all returning as Katniss Everdeen, Peeta Mellark, and Gale Hawthorne, respectively. Francis Lawrence, who is best known for directing the films Constantine, I Am Legend and Water For Elephants, will be directing the movie, replacing Gary Ross, who both wrote and directed the first film. The studio has given the title a November 22, 2013 release date. As of now it has no direct competition on its opening weekend, however,Thor 2 is scheduled to be released on November 15th.
So what do you think of the new title? Do you wish they had gone for something bigger – like The Hunger Games Legend: Catching Fire – or do you like that they kept it short and simple?
Source: Cinema Blend